Nature's Best marketing strategy has been to build long-lasting trade and consumer brand equity by marketing the highest quality Sports Nutrition products and pricing them so as to offer genuine consumer value. Ingredients, formulations, packaging and advertising are the result of the highest standards of quality control in the industry, and provide Nature's Best with a competitive advantage.

Nature's Best began operations in 1984. Initially, distribution developed through gymnasium and health clubs. Our current product line fits into five (5) categories: tablets and capsules, powdered drink mixes, sport beverages, vitamin paks and energy bars.

In January of 1987, Nature's Best had its first major breakthrough. Carbo Power was launched. Carbo Power is a 16oz high carbohydrate beverage designed to enhance the energy levels of all athletes. This drink was a smashing success. It was received well by weightlifters, bodybuilders, cyclists, runners, football players etc.. University athletic programs such as UCLA, University of Louisville, University of Alabama and many others began using Carbo Power with great enthusiasm. Professional teams like the New York Jets, Buffalo Bills, Green Bay Packers, Indianapolis Colts, New York Rangers, Pittsburgh Penguins and New York Knicks also began using Carbo Power regularly.

Since 1987 their Carbo Power business has expanded into Canada, Puerto Rico and throughout Europe.

Midway through 1988, Nature's Best created it's "Perfect" concept. The registered trademark of Perfect represents a group of products: tablets, candy, beverages and powdered drink mixes containing Perfect protein (egg whites). This marketing strategy began our second surge. Perfect enabled Nature's Best to break into health food store distribution with a bang. General Nutrition Center put in this product line, along with Carbo Power, into all of its 1100 stores nationwide. Five (5) health food store distributors were also added to our distribution network.

Nature's Best products are now distributed worldwide in over 10,000 outlets. In 1993, a study conducted by GNC acknowledged Nature's Best as the second most recognized sports nutrition brand in America.

Products are advertised monthly in Muscle & Fitness, Flex, Ironman, Muscular Development and Muscle Media 2000.

Perfect Isopure, our newest and most exciting product was introduced in July of 1998. Perfect Isopure is the first meal replacement/after workout supplement to have 50 grams of Pure Ion Exchange Whey Protein Isolate. Our advertising statement says, ``Finally, complete muscular nutrition. Isopure's protein is so pure you can see right through it." It's true. All of the impurities such as fat and lactose have been removed to give you the cleanest tasting, most refreshing product of its kind. Perfect Isopure is the purest of all meal replacements. Isopure is used exclusively and endorsed by the NY Jets.